Optimized Local Search

Effective January 1st, 2012: New Blog

2012-02-03T21:26:00.000-06:00

Effective January 1st, 2012 we're moving our SEO blog to: http://optimizedlocalsearch.info. You can also view our corporate info, website design portfolio and corporate blog on: http://optimizedlocalsearch.com.

Thanks,

Paul Dumas
Founder and co-owner
Optimized Local Search Services, LLC.

Yahoo

2010-02-19T15:51:00.001-06:00

Yahoo & Microsoft Receive Go Ahead To Implement Search Deal

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Touch-Phones: Changing The Way We Search

2010-02-19T15:49:00.001-06:00

Touch-Phones: Changing The Way We Search

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The FABs of Optimized Local Search Services

2010-02-17T09:26:00.001-06:00

Features

Your business will be added to the TOP local search destinations where your customers are already searching for what you do – where you do it.

Your business listings will populate organic search results in the top search engines including Google, Bing, Yahoo, Ask.com and AOL Local Search. According to Hitwise.com, the industry’s leading authority on search data, 99.24% of ALL searches begin on these five sites.

Listings include key elements about your business: interactive maps with options for driving directions, phone number, address, website, business hours and a customized keyword-centric, search engine friendly business description.

Advantages

The Optimized Local Search Service works regardless of whether you have a company website or not.

The local search destinations spend in excess of $50 million a year to ensure that their sites are featured prominently in organic search results – AND that customers use their services to find local businesses just like you.

Our service provides up to 5x more exposure for businesses than a print phone book.

Benefits*

At a minimum, 50~75 unique local customers will view your business every day – over 350 a week – over 18,200 a year. The average conversion rate (the rate at which a “view” converts into a customer calling or visiting a business) is 1~3% in organic search. At a minimum, our service results in an average of 182 new customer contacts a year for each business.

Based on the minimum projections, the cost of our service is about a penny per customer view over the first 12 months and about $1.09 per customer that actually contacts your business. And the service continues to work for you on a continuous, permanent basis year after year.

The average cost of a pay-per-click campaign is $2.75 per click with less than 10% (some sources claim 5%) of the clicks leading to a customer contact. To have 182 customers contact your business via a PPC campaign, you can expect to pay in excess of $5000 on average.

Our service is a one-time setup. No pay-per-click. No renewals. EVER.

The majority of businesses recoup their investment in our service within the first 30 days.

*Statistics are based upon the average performance of our most popular service, the Pick 12 Maps Plus Premium Package.

How do Optimized Local Search Services work?

2010-02-16T23:49:00.000-06:00

The goal of our Optimized Local Search Services is to position a business online so as to populate organic (non-paid) search results in Google, Yahoo! and Bing/MSN. We recommend multiple listings in multiple locations to help insure the presence remains effective over time as both the Internet and competitive positioning evolve.

The dynamics of the Internet and the competitive nature of various markets make it difficult to guarantee performance for a particular listing, industry or keyword. Therefore, we begin each service by carefully crafting each business profile to include the top performing keywords according to Google's Keyword Tool. The top keywords are combined with the top services, brands, products and selling-points provided by the business owner to create a listing that properly reflects the business image while attracting keyword searches.

The key difference between our Local Search Services and other Internet marketing services is that we focus our efforts strictly on local. The service works almost exclusively for searches that include geographic references (i.e. - "fence company in Lewisville, TX). The addition of geo-factors allows a local business to effectively reduce the size of the Internet while reaching the customers that are most valuable to them.

The actual locations where we create the business profiles are determined based on several factors including: how well they perform in organic search results; likelihood of listing to become a citation in Google's LBL (caution: SEO lingo); strategic partnerships with other sites (i.e. - Local.com feeds several hundred online newspaper directories including the Dallas Morning News); and general popularity with consumers (i.e. - Yelp.com). Since the relative power of each listing is dynamic over time, we recommend services that include multiple listings to help insure that the overall impact is consistent.

We typically complete the Optimized Local Search Service within 3~5 business days. The process of completing the service is time intensive since it is done manually. While each listing we create is free of charge by the listing host, we make it clear to every business owner that what they are paying for is our time and expertise. Within a week of completion, most business owners report to us that our services are easily the best value in marketing they've ever encountered. If this sounds like hyperbole, ask them.

The majority of the listings are active immediately upon verification (typically via an email address that we create for the sole purpose of completing the service). A few listings become active within a few days of submission. Both Google and Bing require verification via either phone or US Mail and can take 2~3 weeks before activation. Typically, the various listings are indexed by the search engines and begin populating organic search results within 24 hours of activation.

On average a business who takes advantage of at least the Pick 12 Maps Plus Premium service reaches 50~75 unique local customers everyday. Approximately 1~3% of customers actually contact the business. It doesn't take too long for a business to recoup a $200 investment when they're consistently getting three new customers a week. In fact, over 80% of businesses recoup their investment in less than 30 days (those dollar discount stores take a bit longer at times).

Are you a business owner who wants more customers?

Small Businesses use Facebook Dedicated URLs as Company Websites

2010-02-16T21:44:00.001-06:00

The proliferation of Facebook has led to an interesting trend among small businesses - the use of Facebook business pages as replacements for company websites. Facebook has many advantages for the small business owner. First, Facebook is free to use as is creating and managing a business page. Second, the majority of current and potential customers of small businesses are members of Facebook. Additionally, anyone can view a Facebook business page - even if the individual is not yet a member of Facebook.

The social nature of Facebook allows a small business owner to interact with their community and customer base in a non-obtrusive and effective way. Many business owners report to us that Facebook allows them to add a "face" or "personal touch" to their marketing efforts because behind every logo is an individual member that is accessible (within reason).

In response to the growing trend of Facebook business pages, Facebook is making it easier for companies to use their pages effectively.

Once a Facebook Business page has 25 fans you qualify for a dedicated short URL (i.e.- www.facebook.com/CNN).

To create a direct URL, visit: http://www.facebook.com/username/

The direct URL can be put on business cards, brochures, websites and more to attract even more fans.

In addition, we have noticed reluctance by our customers to contact us with questions, concerns, or anything at all because our service entails a one-time fee with no renewals. Do we have to bill you every month just to hear from you? ;)

Therefore, to encourage long-term relationships with all of our customers, we have created a new Facebook business page designed to serve as a forum for everyone to share their ideas. In addition, I will post periodically pertinent things that I encounter as we all traverse the ever-changing, ever-crowded Internet.

Please become a fan and by the end of the day perhaps we'll qualify for a unique dedicated URL: http://www.facebook.com/pages/Lewisville-TX/Optimized-Local-Search-Services/190039797835
(As the page is new, we're waiting to cross the magical "25 fans" threshold and then we'll gladly update the link.)

If you become a fan, feel free to post a link to your own Facebook business page or anything else that moves you.

PRESS RELEASE - Affordable Marketing Alternative to Small Businesses

2010-02-16T21:28:00.001-06:00

A soft economy and a hyper-competitive marketplace continue to threaten small businesses. Traditional advertising venues such as print phone books and newspapers provide diminishing returns with every passing day. Everyone, including the customer around the corner, has gone online.

Optimized Local Search Services by Apollo-G Sales are designed to establish a business presence online in such a way as to populate organic search results for searches in a local service area. The services feature a one-time setup with no monthly or recurring fees, yet the online presence created continues to reach customers on a permanent basis.

Paul Dumas summarized the appeal for the services: "The typical small business owner has neither the time nor inclination to properly take advantage of the local search venues available to them."

The services create comprehensive business profiles on top local search destinations where customers are already seeking information. The Optimized Local Search Services differ from other marketing options in a few key ways. First, services start at just $99 one-time and the pricing is designed specifically to fit into any budget. Second, services are completed within 5 business days and begin reaching customers immediately upon completion. Finally, the services can be obtained with a one-time setup with no recurring fees ever.

In addition to populating organic search results, the services also provide a business owner with guidance on how to continue to grow an online presence via such emerging trends as Social Media and online customer reviews.

The services have proven to be immensely powerful for businesses. Over 80% of businesses report enjoying a return on their investment within the first 30 days. In many cases, businesses have paid for the service in new business within the first 24 hours.

The services are not necessarily designed as a direct replacement for other advertising efforts, including PPC campaigns. However, many small businesses have been able to dramatically scale back expenditures and still grow their business.

Optimized Local Search Services are available to any local business in the United States that relies almost exclusively on local customers. Free one-on-one phone consultations are available to business owners to help establish the goals and potential of a Local Search Service. To learn more, visit http://www.ApolloGSales.com.

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We are a small business serving exclusively small businesses. Our Optimized Local Search Services are designed to establish your business presence online in such a way as to populate organic search results for searches in your service area.