Content is King by Optimized Marketing Group

Yahoo & Microsoft Receive Go Ahead To Implement Search Deal Posted using ShareThis

Touch-Phones: Changing The Way We Search Posted using ShareThis

Features Your business will be added to the TOP local search destinations where your customers are already searching for what you do – where you do it. Your business listings will populate organic search results in the top search engines including Google, Bing, Yahoo, Ask.com and AOL Local Search. According to Hitwise.com , the industry’s leading authority on search data, 99.24% of ALL searches begin on these five sites. Listings include key elements about your business: interactive maps with options for driving directions, phone number, address, website, business hours and a customized keyword-centric, search engine friendly business description. Advantages The Optimized Local Search Service works regardless of whether you have a company website or not. The local search destinations spend in excess of $50 million a year to ensure that their sites are featured prominently in organic search results – AND that customers use their services to find local businesses just lik...

The goal of our Optimized Local Search Services is to position a business online so as to populate organic (non-paid) search results in Google, Yahoo! and Bing/MSN.  We recommend multiple listings in multiple locations to help insure the presence remains effective over time as both the Internet and competitive positioning evolve.  The dynamics of the Internet and the competitive nature of various markets make it difficult to guarantee performance for a particular listing, industry or keyword.   Therefore, we begin each service by carefully crafting each business profile to include the top performing keywords according to Google's Keyword Tool .  The top keywords are combined with the top services, brands, products and selling-points provided by the business owner to create a listing that properly reflects the business image while attracting keyword searches.  The key difference between our Local Search Services and other Internet marketing services is that ...

The proliferation of Facebook has led to an interesting trend among small businesses - the use of Facebook business pages as replacements for company websites.  Facebook has many advantages for the small business owner.  First, Facebook is free to use as is creating and managing a business page.  Second, the majority of current and potential customers of small businesses are members of Facebook.  Additionally, anyone can view a Facebook business page - even if the individual is not yet a member of Facebook.  The social nature of Facebook allows a small business owner to interact with their community and customer base in a non-obtrusive and effective way.  Many business owners report to us that Facebook allows them to add a "face" or "personal touch" to their marketing efforts because behind every logo is an individual member that is accessible (within reason). In response to the growing trend of Facebook business pages, Facebook is making it easier for ...

A soft economy and a hyper-competitive marketplace continue to threaten small businesses.  Traditional advertising venues such as print phone books and newspapers provide diminishing returns with every passing day.  Everyone, including the customer around the corner, has gone online. Optimized Local Search Services by Apollo-G Sales are designed to establish a business presence online in such a way as to populate organic search results for searches in a local service area.  The services feature a one-time setup with no monthly or recurring fees, yet the online presence created continues to reach customers on a permanent basis.   Paul Dumas summarized the appeal for the services: "The typical small business owner has neither the time nor inclination to properly take advantage of the local search venues available to them." The services create comprehensive business profiles on top local search destinations where customers are already seeking information.  Th...