The proliferation of Facebook has led to an interesting trend among small businesses - the use of Facebook business pages as replacements for company websites. Facebook has many advantages for the small business owner. First, Facebook is free to use as is creating and managing a business page. Second, the majority of current and potential customers of small businesses are members of Facebook. Additionally, anyone can view a Facebook business page - even if the individual is not yet a member of Facebook. The social nature of Facebook allows a small business owner to interact with their community and customer base in a non-obtrusive and effective way. Many business owners report to us that Facebook allows them to add a "face" or "personal touch" to their marketing efforts because behind every logo is an individual member that is accessible (within reason). In response to the growing trend of Facebook business pages, Facebook is making it easier for ...
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